All we know that success of every business can be estimated by brand strength. Loyal customers can generate most of the business total profit. Dissatisfied customers will pull down the brand. It is important to devote time and efforts to monitor brand citations, to increase the loyalty of existing customers, to convert dissatisfied customers to loyal customers.
What do customers write about your brand on the Web? How to respond quickly for negative mentions? What is dynamics of citations of your brand on the Web? We know the answers!
We’ve launched a brand new product as a part of All-in-One SEO Platform: Brand monitor!
The Brand monitor will help you to understand:
- Where and when users discuss your brand?
- What resources have reference to your brand?
- Where can you turn citations to active backlinks?
- The Brand monitor crawls the whole Internet: Web pages, blogs, news, social networks (Twitter, Facebook, LinkedIn).
Brand Monitor product allows to track the mentions and citations of your brand all over the Internet including blogs, news, social networks (Twitter, Facebook and LinkedIn). Thanks to the clever set of data you have an opportunity to track dynamics of citation, achieve new backlinks, react on each mention properly and on time.
Extremely convenient chart makes possible to catch up the basic information at one glance. All types of sources are presented here. You are able to estimate overall number of mentions and the quantity for each type separately. Enable/disable any of sources so you can observe the data you need only. Select the desired period which you want to see the data for. To examine the exact number of mentions for particular day just hover the mouse over appropriate point on a chart.
The data is gathered daily but you can update it anytime you wish by clicking “Update Data” button and get the freshest information in Real Time.
The table columns contain the most essential information you may need:
Domain – the column shows the domain of referencing URL.
URL – an exact address where your brand is mentioned.
Keyword – the particular keyword which is tracked.
Type – the type of source where your brand is mentioned.
Href – shows active/inactive hyperlink for the mention.
First Seen – the date when citation was seen first time.
Last Seen – the date when citation was seen last time.
Global rank – Global rank of referring domain: this value shows an overall traffic score of referring domain.
Traffic – presents an estimated traffic value of referencing domain. Special icon provides you with information about countries which bring the biggest amount of traffic to domain where your brand is mentioned.
Use loupe and link icons to see the snapshot or go directly to link containing a mention respectively. To add or hide the desired columns use “Column chooser” button (just drag&drop). Use an appropriate button to download the data in Excel format if there is such a need.
To make your work more convenient there is filtration and sorting in each column of the table.
You can set up keywords for scanning. By default, we scan your brand for two keywords. If your domain is: example.com we scan the Web for keywords: “example” and “example.com”. You can add one additional keyword for the scan or change any of the existing.