«Disavow links» function from Google. Pros and cons

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Google Inc. has launched a work function “disavow links”, which allows you to choose the inbound links for your website, and reset their value. Thus, SEOs or site owner can show manually to the search engine what external links it should take into consideration and what it should not.

But is everything so cheerfully as it seems at first glance?

On the one hand innovation will delete paid or broken links that are a spam and probably wouldn’t have a lot of positive influence on the marketing campaign. However,  from the SEOs, it’s required to provide as many information as possible about the work that had been done, so action seemed justified and logical.
The information required for the links’ removal 


If you set the task to find information about the process of disavowal of links, you’ll discover that most of the articles include similar lists of the required information to provide. The primary emphasis had been placed on professional documentation; that should provide answers to the following questions:

How come that the links got to the group for deletion?
How many attempts had been made (with dates)?
Were the requests successful?
What additional methods of contact did you use?
Did the formerly working link become broken?

In addition, a few more tips:

1. Try to provide maximum information to Google using its tools.
2. If your e-mail coincides with the domain, synchronize it with the Gmail account.
3. Organize folders so that they coincide with the recommendations of the user (spreadsheets). Thus, you’ll make your life so much easier. At the end of the procedure, you’ll only need to attach this form to the Google Drive’s utility and provide a link to a disavowing links file.

The actions above will allow you to analyze quickly your actions and prove that your serious attitude to the politics of  the Penguin algorithm.


Since the requirements for sites during filtering by search algorithms are becoming more severe, make more emphasis on the controlling of the processes, occurring at the site.
– Update the content.
– Make sure that you have established communication with users.
– Webmaster tools need to be okay.
– No errors such as “404” or “server is not available” should be present.
– Check and update the site map in time.

Be sure to include all changes in the progress reports. There is no guarantee that you will completely avoid punishment by Penguin, but at least you’ll protect yourself from possible risks.

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