When the version 4 of the Penguin algorithm with new Penguin 2.0 technology appeared, approximately 6% of all search queries in the world was severely affected.
The updated algorithm is designed to detect and punish companies that use manipulative techniques of link building by lowering their ranking level. It’s happening in automated link building services and software.
So how to determine if you are in the Penguin “black list”, and what to do if you are there, we’ll describe below.
Should you be afraid of Penguin 4?
If you used the inappropriate methods of link building, you should.
The first thing you have to do is to analyze the metrics for the sudden traffic reduction. Disable all local settings and personalization by adding «& pws = 0″ at the end of a search query in the address bar when racking these parameters. It will help you get the most reliable results.
Pay attention to the degradation of the positions of particular keywords. Penguin 4 Algorithm works like your site, so checking all the parameters of your homepage may not be enough. You need to check ALL PARAMETERS and your developer accounts. Only then will you be able to have a clear picture of traffic drop or keywords’ ranking. You can use RankSonic to see the full report.
If you got deductions by Penguin 4 for certain keywords, check all references that use them. Pay attention to paid directories and search engines, social bookmarks, paid, sitewide and hidden links, and elements that could break the Google’s “Search Quality Ratings Guidelines” rules.
The main factors of the problem
Many problems arise from using of paid directories. If you buy a link, it MUST be marked as non-standard HTML attribute to prevent any SEO benefits.
Many directories don’t do this; that’s why there is a problem here.
The next factor that provokes difficulties is social bookmarks. Penguin will punish you because of the speed of their building, their quantity, and their similarity. Also, many social bookmarks are part of a spam.
Another important factor is the content. The similar publications on the several sites at once, or plagiarism. It is quite simple to track, and these articles have a low quality most of the time.