Content, social media, and search optimization – is a three main components of online marketing.
Let’s look at these elements and their relationship.
The main component is a content, which serves as a basis for marketing strategy. Not all types of content, but valuable information expressed by the language of the target audience, which at the same time deals with the problems and desires, expressed by this audience.
Content must answer the questions, weak the fears and maintain the desires. But, above all, it must inspire to change the life through a content solutions. The initial aim should be to create content for the audience as if social media and search engines don’t exist.
Marketers, specializing in the content, successfully done this for a long time – even in 1895 – because they are experts who can convince people that they want to purchase the product.
2. Social services
Effective Social Media Marketing – is distributable. Luckily, this is a focus on social networking. Reposts sent signals to Google, reporting about high-quality content.
Social media make it possible to transmit advertising from people to people. The curators of the content and all who seek authoritative sources monitor social indicators, which help to understand what is necessary to refer, as the authoritative reference – that’s what Google is looking for in the first place.
You create content that your target audience likes. Users confirm this by sharing content on social networks and referring to it from their blogs and websites. So Google understands that you have created that users are looking for and what they want. Google begins to understand better the false alarms that lead to low-quality content. However, to determine the relevance of the content, Google still needs a little help from you.
No matter how many people like the content and how many natural signals indicated to it, you still have the possibility to adjust the content. That way Google can correctly interpret what users will want to find this content.
To achieve the better position in search engines just only one side of an integrated strategy profitable content marketing.
The strength of the audience
If everything you did properly, content marketing will bring you traffic and contacts. Instead of wasting time on traditional methods of attraction of the potential customers, engage the others! Instead of trying to get success in social media, let your company become a social media.
In the process, you will create a media-ownership, which will become more and more strong and valuable with each passing month and year.
Soon, your media will start to bring a profit, and that’s when everything will be great.