Whatever type of business you are doing, if you want your online marketing has brought real benefits, you should pay attention to the remarketing.
What is Remarketing? Let’s say you went to any site; later, when you are looking for something in the Internet, you are constantly see ads related to this site – it’s Google remarketing.
The point of remarketing
If you are already working in the advertising model Pay per click (PPC) and invest money in it, then you need to understand that in fact the money is speding on the site itself. And we are talking about a lot of money – a thousands dollars. If the indicator of “unnecessary views” for your site is equal to 50-60%, it means that from 100 people, which you attract to the site, 60 leave it. Despite the fact that this number does not worsen the traffic, you still lose a lot of people.
Remarketing also allows Google to track who visits your site, and, subsequently, to show them advertisements that associated with you. So if you have never done any remarketing, we advise you not to waste your time and better start to move.
The value of remarketing
By seeing advertising, your potential customers will remember your brand (after visited the site), and this will cause them to go to sponsored ads. With this system, you will not lose your potential users completely.
According to the statistics, if people return to the site through advertising, in most cases, they’ll become customers. They are already familiar with your brand, and they trust you.
Remarketing is also a way of establishing relationships with people who have just visited your website. For them you can pick up other offers and promotions, in addition, you can send them to those pages that generate more traffic.
In fact, there are many ways to use remarketing: with it you can even create a list of customers to your site and focus on them its targeted advertising. Most easily it could be done with Adwords account. After registration, you will be able to classify all the data and use it in a way to never lose your potential customers and users.