According to comScore, in Q4 2014 the total volume of search queries (PCs, tablets and smartphones) in the United States grew, while the desktop search volume declined slightly.
In the Digital Future in Focus report, which compiled the basic statistical data on the US search market, the company for the first time introduced information on the volume of mobile search.
According to comScore, on mobile devices (smartphones and tablets) accounted for almost 29% of the total volume of the search. The volume of search queries from smartphones, 2 times higher than the same on tablets.
At the same time, the volume of search queries with tablets is growing faster than the smartphone. Perhaps this is due to the fact that the tablets closer to the PCs. Also, usually, the growth rates are higher, if the user’s base is less.
Relatively low volume growth search on smartphone should be bothered Google, but the company thinks otherwise.
According to Google, the total volume of searches from mobile devices will exceed that of the desktop later this year.
According to Greg Sterling of Search Engine Land, the data collected outside the United States may be significantly different from the comScore data in terms of relative volumes.
Mobile devices – smartphones particularly – is dominated by the time spent by users on a variety of media (60% vs. 40%, which belongs to the PCs). Advertising revenue is not commensurate with the divergence in consumption.
However, according to some projections, the income gap will decrease very quickly. Even in this case, beyond the expected monetization of search (for example, in applications).