Keywords in SEO: a guide for business

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Keywords hold the whole global network. They help us find what we’re looking for. From a business perspective, this is a kind of neon advertising that leads customers directly to our door. And the choice of the correct keywords is one of the most important tasks.

In most cases, selection of keywords is required to conduct research, and it’s important to have the best tools in your arsenal. It is art. If you want to create the perfect strategy, pay attention to the below, to avoid the most common pitfalls.


First of all, you need to realize what your commercial company is like. Keywords choosing should be based on the vision of the business as a whole. Before looking for right SEO Terms, clarify your goals, and then go on.

Avoid useless keywords

Useless keywords are words or phrases with a high level of competition, and unless you have a huge budget, you should avoid them. Let’s say you sell gifts in your online store. If you use the term “gifts”, you will lose. Instead, focus on what makes your business unique. Perhaps you sell gifts for pregnant moms. Make a list of words and phrases that best describe your company, based on your uniqueness.

Look at his from a buyer’s side

We don’t always know exactly what customer wants. Before you create a strategy for keywords, based on phrases that people will use to find you, it is important to confirm your statements. The first step is to write a very detailed overview of everything you know about your primary customers. If you’ve already had a website, then you have the data to check. If not, then investigate the competitors’ data. Get detailed information about those you consider to be your primary audience. Parameters such as age, gender, location, earnings, education, likes, and dislikes are valuable information.

Estimate the real value of keyword


Once you have considered a list of potential keywords, you need to look at the actual value of your site. For instance, if you are a manufacturer of handmade furniture, you will need to decide whether such phrases as “armchair tailor-made” or “sofa made to order” are more valuable for your business.

Ask right questions

Now it’s time to evaluate the strategy. If you cannot answer “yes” to all the questions below, then you may not deal with your keywords.

1. If the user searches for these keywords, will he find exactly what he is looking for on your site?
2. Are the selected keywords relevant to your site?
3. Will the user find the information on the homepage of the site using search terms?
4. Will this lead to an increase in income or the success of the business as a whole?

The best instruments for research

Now you need the data you gathered to confirm that users really use the keywords chosen by you. Search on Google and learn the results. How many paid search results are there? If there are a lot, you have chosen a competitive phrase. If your budget is tight, then it would be better to focus on more personalized organic search results.
Finally, you might want to try some keyword tools, find and estimate the right keywords and the data associated with them. The best tools are a Keyword Planner by Google, Advertising Intelligence by Microsoft, Trends Keyword Demand Prediction by Google, and Free Keyword Demand Tool by Wordtracker. All of these applications can help you test how popular these terms are now or whether they are suitable for long-term development.

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