We know that the management of the restaurant is not an easy thing to do. If we add to the routine duties of the owner or a manager also a work with social networks and online marketing, the task goes into the category of unrealistic.
However, local SEO today is no longer so difficult to understand. In this article, I will give you some advice that can help deal with it.
Step by step guide
1. Figure out what SEO is
If words like “link building”, “keyword”, “tag” and so on, mean nothing to you then you should check out the SEO for beginners.
2. Pick out the keyword
Search engines favor sites with informative, high-quality and relevant content, so your goal is to create the desired content for the target audience.
Usually, visitors want to spend time in a nice restaurant close to home. Put yourself in the customer’s shoes and determine which queries would you give to the search engine. To accelerate the process, use the Google Keyword Tool.
3. Create the correct title tag
The first thing a potential customer sees in the SERP is a title tag. Title tag is one of three SEO key elements in the page (with the content itself and the metadata description).
Good title tag mustn’t consist more than 70 characters. Use the best option: primary keyword – the additional keyword – the name of the restaurant.
4. Make the correct meta description
Meta Description (155-160 characters) is the most concise description of your restaurant. Meta description should not only be relevant and advertising but also contain the main keywords.
5. Use the image with Alt tags
The visibility attracts customers: food photos look much more appetizing than their descriptions. Use more photos of dishes, the restaurant entertainment, discounts, staff, customers, etc. Don’t forget to provide each photo with Alt tags to attract an additional traffic.
6. Use snippets
Snippets are used to display more information about the restaurant on the SERP. For example, a snippet can contain a map with an address, contact information, etc.
Check out the snippet of the Fish Bones Restaurant and Buffet, Virginia Beach, VA
7. Use Google+ Local
1. Create a page on Google+ for your restaurant;
2. Add content to that page, share discounts to attract customers.
8. Use geolocation services
Such portals like Yelp, Urbanspoon, Foursquare, and some others, are excellent platforms for online marketing. You have the option to create a profile of the restaurant, post relevant information to attract customers who will write reviews, add photos, put the assessment, etc.
SEO for restaurants is not a serious problem for those who are willing to spend for it at least 15 minutes a day. The strong online support ensures the flow of new customers, increases sales and profits.