We gradually find ourselves in a world ruled by smartphones and tablets. More and more people seek information through mobile phones, tablets, and smartphones.
Mobile web-reviewing is in the process of development.
According to Yelp, about 40% of search queries occur through mobile applications. Thus, the future become mobile. Therefore, the owners of the websites and search engine optimization specialists have to make the appropriate conclusions.
Why is responsive web design better?
Among the web-designers and web-developers, it became known that responsive web design is a hot trend. Successful brands are shifting their attention to the development of websites, which characterized by high-quality display on mobile devices (smartphones and tablets) and desktop devices.
How to set up a responsive web-site for the mobile search engine optimization?
1. Think locally
Recent studies show that the number of queries about restaurants, made through mobile devices is approaching the number of queries through the desktop device. When people are at home, then most likely they are looking for information via desktop devices, but in the case of departure they used smartphones and tablets for this. For such cases, it’s necessary to think “locally” for the purpose of mobile search engine optimization.
Most mobile search results depend on the geographic parameters. It means that you need to configure your web-site to meet local SEO-pointers.
2. Came up with a shorter keywords
When it comes to mobile phones and tablets, people use the touch pad. Therefore, the input of the whole search phrase is time-consuming, so it’s resulting to the shortening of keywords that users apply.
3. Think first about users
It’s necessary to focus on the mobile strategy to help users quickly and easily find the information on this site. Users prefer sites with fast download speeds, which qualitatively display information on small screens of smartphones and tablets.
Responsive web design and mobile search engine optimization union
There is always a hope that qualitatively developed, an informative website will attract visitors and links. Responsive web design is another important feature of the site, not just because it’s a spectacular method, but also this method is simple for the user, the browser cache and scanners for tracking web-site.
Because you are using the same information, it makes sense to have only one page for desktop devices users and mobile users.
Local search engine optimization, intuitive targeting, tracking mobile analytics and usability – are essential elements of effective mobile search engine optimization.