1. First identify all the search queries in the SERP on which there are negative results. Usually when the dissatisfied customer wrote a devastating review, he mentions the name of your company or a website, so try to Google for your company name.
If on the first SERP will be a few negative results, it means that your reputation in the search engine is severely damaged.
Besides, search for other similar keywords: [name of the company] review, [company name] complaints and so on. It’s important to find all the search queries in the SERP that contained negative results.
2. So, you have identified the negative results search queries; now you need to “push” these negative results on the second or third SERP.
The main thing is to “knock them off” from the first page, as it’s the most valuable page for your online reputation.
To overcome the negative, you need to protect your brand name. Ask satisfied customers to post some good reviews of your products or services.
3. Create a new corporate blog and regularly update its positive content. Blogs are one of the most effective ways to displace the bad content from the first SERP, but, of course, only if they promote correctly.
Content in this matter is crucial, so make sure the materials in the blog look natural and not too advertising. Perhaps, for this you need to use a professional writer.
These pages often climb in the search engines quite high. Make sure that all accounts are set up correctly. For example, your Facebook page will appear in SERP only if you allow it in your account settings.
5. Use trustworthy resources like Yelp.com and other local business directories.
Register your company or website and ask customers to leave positive feedback for you. These online business directories ranked highly enough.
6. Cooperation with reputable websites can also help you remove the negative results on the first SERP.
Here is a list of websites you should pay attention in the first place:
– Video resources like YouTube and MetaCafe;
– StumbleUpon, Digg, Reddit;
– The sites like Yelp for reviews and other local online business directories;
– Comments or posts in Your Industry News;
– Participation in Yahoo Answers or ChaCha.com.
If you consistently implement each of these steps, you will surely get rid of the negative information about the company in SERP.
There is, however, another effective tactic. If you see that the customer has left a devastating review try to start a dialogue with him. Find out what exactly he doesn’t like, and then try to solve the problem and then, convince an already satisfied customer to erase a negative feedback.
How do you track the negative?