Only for two months, in August and September last year, was released 65 updates the Google algorithm.
Successfully developing sites consume so much energy that it’s easy to get stuck on a daily change of tactics, every time the search engines introduce something new.
Companies holding top positions in the search results, see what is behind the continuing changes: Google wants to provide the best results for users’ queries.
A constant flow of updates of the algorithm is necessary because users are searching for information through a variety of devices and from different locations. Given all of the above, we can make conclusions about the SEO trends in 2015.
1. Quality – this is the new SEO
Can a machine read articles and subjective and assess whether they are good or bad? Maybe. In 2015, the search engines will continue to improve their capacity for evaluation of the site’s content. Google has become an expert to determine the differences between the fabulous and mediocre site and gave more than 20 stylistic, thematic and structural directives of content creators.
Rating of the sites that don’t follow these directives will fall, thereby allowing sites performing this directives climb in the rankings. It is critical that the team is constantly able to create relevant, competitive and exciting content.
2. Social services
Social services will have a huge impact on the rating (actually, already have!) In 2015 we will see a stronger balance between the actual and social impact on the search process.
Search Engines absorb huge amounts of data on the social presence of users, including geographical location, influence, friends, and interests. To this end, Google began to include social signals in search algorithms, and Facebook has created a network of relationships of 1 billion users, their preferences and sympathies. Consumers do not want mere facts – they need more and the views and experiences of people of interest to them.
3. Mobile devices
The site is not suitable to the requirements of mobile devices will lose a huge percentage of search traffic. In the mobile version of a site, search engines will look for the same elements as in the standard website: keywords, title tags, links and quality content.
Remember, search queries are, on average, 25 times shorter than normal. Because of the limited space and compressed visual search tactics, you will need to study, modernization, optimization and evaluation in the field of mobile interface.
4. Knowledge graph
In 2015, we will see how Google tries to answer the more difficult questions right in the search results using its “Knowledge Network”. Storage data network Google contains roughly 18 billion 570 million facts about “objects”, all of this is presented in a window adjacent to the answers of information that is related to the search query.
Knowing how to use the main sources of reliable information to knowledge networks, brands will be able to optimize their presence. Start with Wikipedia, one of the leading sources of information on the web to search for knowledge. Create informative about your brand, the high-quality page on Wikipedia and confirm the page reference to the source.
Marketers and IT professionals need to create good content that motivates users to read the material thoroughly.
Content that solves the problem of the user – a key factor determining the success of the social status and ranking in the search.