There are two types of webmasters:
Some want to rank their site for specific keywords highly, and others want it to stop ranked on queries with a negative ad.
Last ones are usually much more concerned about the problem than the first because the negative ad is more dangerous than its absence.
Put yourself in the customer’s position and try to remember the last time you looked through a search engine reviews about the company, website or service, to test their reliability. Did you buy the product, with negative reviews? Hardly ever.
Now estimate the situation from the owner of the website’s point of view.
No matter where the negative review came from. It could be a dissatisfied customer or “sabotage” of one of its competitors, in any case you’ll have to pay for it since the sales will drop.
The bad reputation in the search engines could be very, very dangerous for company’s reputation and may remain in the minds of consumers forever. It can convince him that he should not even consider the possibility of working with you.
So, SEO and reputation in the search engines go hand in hand. We present you a few simple steps to help you fix online reputation.
Step by step guide how to eliminate negative review from the SERPs:
1. First identify all the key queries in SERP with negative results.
Usually when the dissatisfied customer wrote a devastating review, he mentions the name of a company or a website, so try to search on Google for your name.
If on the first SERP of your query you’ll find a few negative results, it means that your reputation in the search engine is seriously damaged.
Also, search for other similar queries: [name of company] review [company name] complaints and so on. It’s important to find all the keywords in the issue that contained negative results.
2. So, you have identified all the key queries that contain negative results; now you need to “push” these negative results on the second or third SERP. The main thing – to knock them from the first page, as it has the most significant impact on your online reputation.
To overcome the negative, you need to protect your brand name. Ask satisfied customers to post a positive reviews of your products or services.
3. Create a new corporate blogs and regularly updated their positive content.
Blogs are one of the most effective ways to displace the bad in the first SERP, but, of course, only if they have a good content. Perhaps, for this you’ll need a professional writer.
4. You need to work with social media.
If you still haven’t registered your brand in social networks, then wake up finally, and create accounts in Facebook, MySpace, LinkedIn and Twitter for your company!
The position of pages from with these sites in the search engines is quite high. Make sure that all accounts are set up correctly. For example, your Facebook page will appear in search results only if you allow it in your account settings. Set all other social accounts in the same way.
5. Use trustworthy resources like Yelp and other local business directories.
Register your company or website and ask customers to leave positive feedback for you. Typically, online business directories ranked highly enough.
6. Cooperation with reputable sites can also help you oust the negative results from the first SERP.
Here is a list of websites to which you should pay attention in the first place:
– Video resources like YouTube and MetaCafe
– StumbleUpon, Digg, Reddit
– HubPages, Squidoo
– Sites like Yelp for reviews and other local online business directories. You can search these sites via Google.
– Guest blog posts in your industry
– Participation in sites like Yahoo Answers or ChaCha.com
If you consistently implement each of these steps, you will surely get rid of the negative information about the company in the search results.
There is, however, another effective tactic. If you see that the customer has left a devastating review, try to start a dialogue with him. Find out what exactly didn’t satisfy him and then try to resolve the cause and convince an already satisfied customer to erase a negative feedback.
There are several ways to monitor online reputation.
Here they are:
1) Subscribe to the RSS-feeds of searches in Google Blog Search, Google News and Yahoo.
You can set up Google notifications, to track selected keywords in the network, blogs, news, videos and groups. You can customize these alerts in Yahoo too.
2) Visit search.twitter.com and configure notification for your Twitter account, so you’ll receive notifications whenever your company name is mention in any blog post.
3) Service Social Mention also help you keep track specified brand name or keyword in the discussions.
You can subscribe to the feed and get notified on Gmail, as well as download the report in Excel format.
4) You can try paying reputation management tools like Trackur, Brands Eye, and Reputation Defender.